UCB Collects the following personal data about you:
1. Master data (i.e. data used to identify you in our systems):
a) General and identification details: including your full name, title, language, a unique identifier assigned to you by and in our databases
b) Your contact details and contact preferences: postal address, phone number(s), e-mail address
c) Your professional details: including your job title, medical education, professional background information (including history, role), your expertise, hospital or HCO affiliation, publications, awards, biographies, links to educational organizations, area(s) of scientific interest
d) Country specific identifiers (including your local registration number as an HCP in relation to the local healthcare system)
2. Activity data (i.e. data related to our professional interaction with you other than clinical activities):
a) Information about calls/visits made to you: last call/visit date, next planned call/visit date, topics that were discussed, key messages from you, product information shared with you
b) General/ aggregated information about product prescribing behavior
c) Information that would allow stakeholder segmentation within your geographical area and area of expertise
d) Information about events/ conferences in which you participated/which you attend
e) Customer network information (relations to other HCPs and HCOs)
f) Activity information, including whether or not e-mails sent to you by us were opened, if you accepted our invitation to e.g. a conference or online content, etc.
g) Any other information you may provide to us e.g. when you complete forms made out to us, or share information within the framework of events or conferences you attend or during visits or calls with our representatives
3. Consent management data: Information on your utilization and preferences relating to communication format, channels and frequency
Failure to provide the abovementioned information prevents UCB from managing our professional relationship with you.
For some of the analysis set out above (e.g. in order to optimize our interactions and communications with you based on your preferences or in order to identify key opinion leaders or study sites for the conduct of clinical trials) UCB may at times also use artificial intelligence techniques (including machine learning). In that case all appropriate organizational and security measures are put in place – in accordance with data protection laws – to ensure data privacy by design. This includes but is not limited to data minimization, stringent access controls, human intervention, etc.
UCB obtains this personal data from:
- Our third party processors (as detailed in section 5.A)
- Trustworthy publicly available (including online) sources (such as PubMed, Clinical Trials.gov, congress websites or university websites)
- Through monitoring our IT tools and services (such services including e-mails we send to you upon your request/with your permission)
UCB retains (*) your personal data for:
- Master data: for the duration of our professional relationship with you. In relation to HCP retirement or cessation of professional activities: for a maximum of 36 months after we are informed of your retirement / cessation of professional activities
- Activity data: this data is kept for 60 months after the relevant activity took place (e.g. an event, a congress, a visit, a call)
- Consent management data: this data is kept for 120 months following receipt of your consent
UCB shares your personal data with:
- UCB affiliates and third party processors (as detailed in section 5.A)
UCB relies on the following GDPR legal basis:
- Processing necessary for the purpose of the legitimate interests pursued by UCB to conduct and improve its business, i.e. creating value for people living with severe diseases in UCB’s therapeutic areas of interest, to manage our human and financial resources efficiently and to maintain and optimize our professional relationship with you (including planning, following up on and improving our interactions with you). To this end, UCB strives to maintain a fair balance between its need to process your personal data and the preservation of your rights and freedoms, including the protection of your privacy (**).
- (Your consent will be requested prior to UCB sending any direct marketing e-mails, as further detailed under points 6 and 7 below).